Social Media Campaign
Chicago Italian Beef
Project Brief
Over the course of the semester, you will complete a series of tasks and report these tasks in a series of papers. These tasks are designed to reflect the same steps a person or organization may undertake to develop a social media campaign for a strategic purpose: to persuade (marketing), to inform (journalism), and/or to entertain (entertainment).
You will choose a topic and type of campaign to suit your interests. The campaign can be for something real or fictional. Think about an interest you have and how you could develop a campaign to share your interest with a larger community.
List of Content for Campaign
The entire semester is structured to help you complete the tasks to produce this campaign. When you are done, the tasks will yield a number of media productions to represent your knowledge and skills about these digital communication technologies. Thus, the semester will help you to design, produce, and share a social media campaign of your own abilities and interests.
Before discussing each step in more detail, the following are main considerations:
This campaign will utilize different digital communication and social media technologies:
Website
Blog
Podcast series
Webseries
Social networking site
Mobile app
App Mockup
Featured Work
My First mockup is inspired by Pokémon Go, a playful app designed to take the user on a journey across Chicago. Instead of catching Pokémon's, users will navigate through a Chicagoland Beef Journey, and locating some of the visited and rated spots across the city.
Beef and Go
Interactive map with icons
Ratings and Reviews rankings
Highlight hottest spot of the week "Sandwich of the Week"
Leaderboard or verified reviewers
Key Features
